Social Media: Why is Social Media So Important for Your Business?
Soical Media: Since the early 2000s, social media platforms have revolutionized the way people connect with one another. Today, there are over 2.3 billion active users of social media worldwide. Business owners who take advantage of the ocean-sized lead pool created by social media channels will undoubtedly reel in a boatload of benefits.
Currently, the number of brands present on 2 or more social media platforms has surpassed 90%, and in 2016, Facebook reported reaching 50 million small business users. Despite this level of online presence, business owners consistently report that its the second most difficult marketing tactic to execute effectively (immediately behind Search Engine Optimization, SEO). Business owners believe that learning how to properly utilize the platforms is time consuming, and that their time would be better spent on other marketing tactics.
Don’t take the bait—Social Media is Important!
Remember the boatload of benefits discussed earlier?
Just as there are plenty of fish in the sea, there are also a TON of boats looking to land a big catch. Ensuring your business and brand are present and active on multiple social channels will create the opportunity for consumers from different area to find and follow you. Also, half of consumers follow brands to indicate their loyalty, so a business’s current customer base will also increase brand awareness and visibility. The more followers a business has, the more likely it is to be seen. Additionally, if a business owner treats these followers as a community rather than a stagnant lead pool, it will help improve customer service and brand image.
Improves your customer service
A business’s presence on social media creates the opportunity for dialogue with consumers, and 60% of followers expect a brand to interact with their followers directly. With more than half of marketers utilizing social media as two-way street for communication, it is important for business owners to give their audience what it wants. By providing engaging content, exclusive offers and genuine responses to feedback like reviews or questions. You will be able to build brand loyalty and lasting customer relationships with your community. Did we mention that all of this comes with a minimal price tag (FREE)?
Easy on your budget
Old school marketing tactics like snail mail ads or flyers can be expensive. It will undoubtedly take time to measure their ROI. Joining and posting to is free of charge. There’s no limit to how many posts you can publish. Your efforts are seen by followers immediately. Paid advertising on social media is also an option. This tactic will allow you to target specific audiences you want to reach. The best part is that your budget for paid social advertising can be as large or as small as you see fit. It’s all designed to meet your business’s unique marketing needs.
Boost search engine ranking
Effective social media will allow your business to harness the power of another internet beast.
You may recall from earlier that business owners find SEO to be the most daunting digital marketing tactic to take on. By fostering a good following, providing content that will likely be shared, and interacting with its consumers online, businesses are able to climb the ranks in search engines. The better your ranking, the more likely you are to be found. Thus the social media cycle begins all over again!
Keep the fish biting
With so many benefits tied to using social media, you’re probably wondering how to move your business forward using such a powerful tool. Posting in social media channels can be intimidating. You may be wondering if you have anything worth posting at all. The answer is yes, you do.
Teach a marketer to fish…
It’s important to create content that provides value to your customers. To succeed on social media you need to know your consumers and keep them entertained. Don’t have time to test the waters? Give us a call and we can help.
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Riggs Web Design is a digital marketing agency that helps local businesses address the challenges they face online and in the marketplace. Our foundational marketing products allow businesses to build a stronger presence, connect with more customers, and grow a stronger brand.